European Travel Comission: We Must Do More..

Eduardo Santander, the Executive Director of The European Travel Commission talks about how the ETC supports the sustainable development of tourism in Europe and what are some of the key challenges along the way.

Welcome to the Climate Friendly Travel Podcast! Where each episode, we speak to the great and the good of the global travel and tourism industry to learn more about what they are doing to ensure that the principles of climate friendly travel are being advanced.

Today I’m joined by Eduardo Santander who is the Executive Director of The European Travel Commission.

Established in 1948, The European Travel Commission (ETC) represents the national tourism organisations of Europe and its mission is to strengthen the sustainable development of Europe as a tourist destination and to promote Europe in third markets.

Its 35-member tourism boards work together to build the value of tourism for all the diverse European destinations through cooperation in sharing best practices, market intelligence and promotion.

In this refreshingly frank conversation, I speak to Eduardo about how the ETC supports the sustainable development of tourism in Europe and what are some of the key challenges along the way. And whilst he speaks of some of the positive work being done, Eduardo pulls no punches as he tells me that it’s imperative that we do more…

And if you’d like to find out more about the work the European Travel Commission are doing in relation to climate friendly travel, you can visit their website at: https://etc-corporate.org

And if you’d like to learn more about how you can get involved in Climate Friendly Travel and indeed become an ambassador by signing up free of charge to join The SunX Programme, then please visit climatefriendly.travel or email us at info@thesunprogram.com

When it comes to Climate Friendly Travel, every small step forward, is giant stride, when we all step together…