Why Companies Need to Greenwash - video by Our Changing Climate

Why Companies Need to Greenwash - video by Our Changing Climate

In this Our Changing Climate climate change video essay, I look at how corporations use greenwashing to not only mask their polluting practices but also change what change means. Specifically, I look at how greenwashing is just another example of the resilience of capitalism. Greenwashing allows companies and corporations like Fiji, Coke, and Nestle to continue polluting and emitting. By telling its consumers that they're doing good and then turning around and doing the exact opposite, these big multinationals are able to protect their bottom line. In order to greenwash, companies only have to throw a pittance at sustainability projects and then just market their "green initiatives" heavily. Greenwashing is an insidious tool of the capitalist class and is crushing our ability to decipher what is actually making change.

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